With the ever increasing rise in popularity of Facebook, you are probably interested in learning what drives a successful Facebook marketing campaign and Facebook fan page, am I right? If you are, then I'm going to share with you some tips I've picked up along the way about how to make you FB page a magnet for new clients and customers.

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Don't limit yourself to just a plain old boring Facebook fan page. Take advantage of the plethora of free and paid plugins wordpres makes available to set you page apart from the pack.   Over twenty thousand plugins are at your disposal when creating that unique page that will pull visitors in and keep them interested. If the thousands of  WP programmers have created a plugin for it, then you can use it to add features to your page...image formatting, auto-responders, affiliate links, etc. The possibilities are vast!

When it comes to building your brand, Facebook is one of the most versatile tools for getting new clients for your business. It is a unique marketplace where businesses and customers can interact "socially". That is why most companies now put a substantial effort into making their Facebook pages as attractive and informative as they can. This will ensure that when you buy Facebook fans, they will like your page and become potential customers.

Some businesses hit the ground running with their Facebook campaigns, integrating well rounded sites right into their  pages. Adidas is a perfect example.  They've taken a multimedia approach adding images, videos, and special events in your location.  Their site is constructed using  Flash and is not the most interactive example, but it gives visitors a multifaceted experience within the confines of  Facebook.

If you do have bit of HTML knowledge and can use Facebook applications, this will be an additional advantage.  There is some coding in Facebook which can be edited with HTML language.  Also, you can connect yourself with other social networking sites using Facebook applications.

Look what you get access to once you have your Facebook fan page templates. Over half of Facebook's 500 million users log on every day! Those 250 million people spend an average of one hour a day that starts with looking at Facebook fan page templates every day! Now, clients don't normally visit business home sites every day, but with Facebook, they can.  Facebook also has over 50% of its registered users visiting through fan pages every day. Facebook pages templates, connected to your primary business website, gives your company exposure to over 500 million people. Taking advantage of this is a no-brainer!

It is very important for you to pick an effective Facebook username. You should understand that the Facebook user name you get (or the vanity URL) is like a domain name. If you don't get yours, then another person might. As soon as you get started you need to register the URL of your fan page. So when you select the name of your Facebook page, you may consider choosing a brand name that more general keywords, but be sure it does not look like spam, because FB has black-listed several monikers. The most logical choice is to use the name of your business for your page.

One of the most important things to avoid on your Facebook Fan Page is to speak highly about yourself, your item, or your business. Rather than speaking about how great your business is, you should encourage your fans to publish their experiences with you, and their ideas. They grew to become instant testimonials, which are much more reliable for other potential customers.

Stay tuned for our next piece on Twitter marketing. Considering that you can buy Twitter followers cheap nowadays, you can have a virtually unlimited pool of prospective clients receiving your tweets.